From Logo to Launch

We cover the full creative spectrum: identity, campaign, content, video. Every output calibrated to the quality and control level it demands.

Control: Medium-High

Brand Identity & Visual Systems

What

Logo design, visual identity systems, brand guidelines, colour palettes, typography selection, template systems.

How Ctrl Labs Does It

We use AI to rapidly explore hundreds of visual directions in hours, not weeks. Then we refine, test, and systematise the winner into a complete brand toolkit.

Control: High

Campaign Creative & Art Direction

What

Campaign concepts, key art, ad creative (digital, print, OOH), art direction.

How Ctrl Labs Does It

Strategic brief → AI-accelerated concept exploration → human art direction and refinement → channel-ready delivery.

Nourish Co. campaign — street hoarding mockup
Control: Low-Medium

Social Content & Templates

What

Social media content, story templates, post graphics, content calendars, platform-specific formats.

How Ctrl Labs Does It

Brand-locked templates and AI generation produce volume content at speed. QA ensures brand consistency across every post.

Project Example
Control: Low-Medium

Product Photography & Stills

What

Product shots, lifestyle imagery, flat-lays, hero images, e-commerce photography.

How Ctrl Labs Does It

AI-generated product visuals with precise lighting, staging, and brand context. Minor prompt support and edits deliver studio-quality results without the studio.

Project Example
Control: High

Video & Motion

What

Brand films, product demos, social video, motion graphics, animated explainers.

How Ctrl Labs Does It

AI creates the core: moodboards, storyboards, draft assets, copy, voiceover scripts. Then human craft takes over with editing, post-production, sound design, and colour grading.

Project Example
Control: Medium

Copywriting & Voice

What

Brand voice development, campaign copy, ad copy, social copy, long-form content.

How Ctrl Labs Does It

AI drafts at speed against brand voice guidelines. Human editors refine tone, nuance, and strategic alignment.

Project Example

Calibrated Pricing

We don't charge agency rates for AI-accelerated work, and we don't cut corners on work that needs the human touch. Every project is scoped based on the control level required, so you pay for the craft that matters and save where AI delivers.

Talk to Us About Your Project